Balancing Business and Health: Fort Mill Entrepreneurs Mary and Troy Ludemann Excel at Both

Mary and Troy’s story is one of passion, perseverance, and persistence. Their journey began in 2002, with the construction of their first home. Their fascination with home building led to career shifts for both, culminating in the establishment of New Old (newold.com), a custom home building business in 2004.

New Old limits their home constructions to a select few each year offering spacious, conservation-focused lots. Their latest projects, Lost Rabbit and Wilson Farm, epitomize their dedication to preserving natural beauty while offering homeowners a slice of tranquil country living within reach of urban amenities.

Running a family business has its challenges. “Balancing work and family was our greatest struggle,” Mary admits. “We had to learn how to be fully present for our kids, but once they went to bed, we would be back on our computers.” Working late was never a reason to not be fully present, but our passion for the business also grew because we were doing what we loved.”

Beyond their business, Mary and Troy enjoy traveling and camping together, drawing inspiration from exploring new landscapes and supporting their daughter’s equestrian pursuits. To maintain their active lifestyle, they prioritize healthy eating and regular sessions at The Exercise Coach in Tega Cay, which has become a cornerstone of their fitness regimen. The Exercise Coach has ensured they stay strong, energized and focused amid their demanding schedules and family commitments.

The couple discovered The Exercise Coach over a year ago when they sought a fitness solution that fit into their busy lives. “We loved the idea of a full-body workout in only 20 minutes, twice a week,” Mary explains. The initial experience was challenging. “It was a lot harder than I thought it would be,” Mary admits. However, the intimate environment and the genuine warmth of the coaches immediately set The Exercise Coach apart from their previous gym experiences.

Both Mary and Troy initially had specific goals—building lean muscle mass and shedding excess weight. Despite challenges such as Mary’s shoulder injury and Troy’s knee issues, the coaching team made the necessary accommodations.

Now, with improved muscle strength, those accommodations are no longer needed. “We’ve lost weight, gained muscle, and changed our body composition,” Troy shares proudly. Mary adds, “No more joint pain, having more energy, and more flexibility are just a few of the benefits I’ve personally experienced!”

Their routine at the clean, private studio is streamlined (just 40 minutes from their home to workout completion). “It’s efficient and punctual,” Mary explains. The AI driven machines create precise workouts, avoiding strain or injury. “Our bodies are getting stronger and more resilient,” Troy notes. “We’ll keep The Exercise Coach as our foundation and keep pushing ourselves.”

Their admiration for the coaches is evident. “They’re amazing. They’re knowledgeable, attentive, and fun to be around,” said Mary. “Working out feels less like a chore and more like a social event. So much is accomplished in the short 20 minutes!” Mary adds.

What keeps them coming back? “It’s so efficient that there’s no excuse not to go,” Troy laughs. “It’s the most effective program we’ve ever tried. We should have started years ago!” Mary offers advice to those hesitant about starting their fitness journey: “Try it for two months. You’ll be surprised at the changes you’ll see and how much better you’ll feel.”

If you want to take Mary’s advice and start now, contact The Exercise Coach to schedule two free
sessions. If you mention reading their story, you’ll receive $150 off any contract you choose!

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