After more than two decades of distinguished service as President and CEO of Founders Federal Credit Union, Bruce Brumfield has announced his retirement, effective December 31, 2025. This decision marks the culmination of a multi-year leadership transition plan developed by Brumfield in collaboration with the Board of Directors to ensure the continued success of the credit union.
Brumfield’s journey with Founders began in 1988, during which he served in various management roles before assuming the position of President and CEO in 2003. Under his leadership, Founders experienced remarkable growth, expanding from $944 million in assets in 2003 to over $4.7 billion today. The credit union now boasts 850 employees, serving 273,000 members across 44 offices in two states.
Known for his visionary leadership and commitment to innovation, Brumfield attributes the success of Founders to a steadfast focus on member service. “Doing the right things for the right reasons pays off,” Brumfield often says.
Leadership Transition Plan
As part of the transition, Keith Wilson has been named President, effective January 1, 2025. Brumfield will continue to serve as Chief Executive Officer until his retirement at the end of 2025, ensuring a smooth transfer of leadership.
Wilson, a 25-year veteran of Founders, was appointed Executive Vice President three years ago to work closely with Brumfield in preparation for this role. Reflecting on Wilson’s readiness, Brumfield stated, “Keith has a proven track record of management, integrity, and commitment to member-focused growth. I am confident he has what it takes to lead this credit union when I retire.”
Roy Hunt, Chairman of the Board of Directors, expressed gratitude for Brumfield’s contributions. “We owe so much to Bruce for his leadership and where he has taken this credit union,” Hunt said. “Having his knowledge and experience available during this transition will make it as seamless as possible.”
About Keith Wilson
A Rock Hill native, Wilson holds a B.S. in Business Administration from Winthrop University. He has extensive experience within Founders, having managed branches and regions and serving as Chief Operating Officer before his current role as Executive Vice President. Outside of his professional achievements, Wilson is actively involved in the community, serving on the Pathways Board of Directors, the Lancaster Rotary Club, and the Professional League Resources Board of the Carolinas Credit Union League.
Wilson and his wife, Kim, reside in Rock Hill with their two sons, Austin and Ethan.
A Legacy of Growth and Leadership
Brumfield’s leadership legacy at Founders Federal Credit Union is defined by unprecedented growth and a commitment to innovation. As he prepares to step down, his contributions to the credit union and its members will serve as a foundation for continued success under Wilson’s leadership.
